Last Updated: October 20, 2025
These Terms and Conditions regulate the download, access, and use of the mobile application Becoming (hereinafter, the “APP”), which Apparent Group Limited owns and makes available to users on Google Play (Android) and Apple Store (iOS).
The user acquires this condition by downloading and using the APP. By accessing the APP, the user acknowledges having accepted and consented unreservedly to these terms of use and privacy policy.
Apparent Group Limited, Company Registration number 73428962, (hereinafter “Becoming” or “we”), with registered office at FLAT/RM 0 5 – 0 6 HOLLYWOOD PLAZA, 6 1 0 NATHAN ROAD, 1 8 / F, KL, Hong Kong and email: hello@apparentgroup.co is the owner and responsible for the APP.
The APP has been developed to serve as a comprehensive daily affirmation and manifestation platform. Its purpose is to provide users with a highly personalized path to foster positive mindset shifts, achieve personal goals, and enhance overall well-being by combining technology with established mindfulness and affirmation practices.
The APP is available on Google Play (Android) and the Apple App Store (iOS). The user acknowledges and agrees to comply with all applicable terms and conditions of the respective application store regarding obtaining, downloading, and updating the APP.
When starting the APP for the first time, the user will be guided through an in-depth onboarding quiz. This quiz is designed to understand the user’s current emotional state, life goals, aspirations, and primary challenges (e.g., self-doubt, anxiety). This information is essential for creating the user’s personalized experience.
The APP operates on a freemium model. Users can access core features with a free version. To unlock all features, including the full library of audio sessions, advanced personalization, and other premium content, the user must subscribe to the Premium version (“Becoming Plus”). Payments are processed through the payment options offered by the Google Play Store or Apple App Store.
The APP is structured around several key features designed to provide a holistic and personalized mindset coaching experience:
The intellectual and industrial property rights over the APP are owned by Apparent Group Limited. The user acknowledges that the reproduction, modification, distribution, or decompilation of any of the elements and utilities integrated within the development constitutes an infringement of the intellectual property rights of Apparent Group Limited.
Through the APP, users can create and store their own content within the Mood & Manifestation Journal, including text entries, mood logs, and manifestation notes (hereinafter “User Content”).
Users are solely responsible for the User Content they create. By creating User Content within the APP, you represent and warrant that you own it and that it does not violate the rights of any third party. You retain all of your rights to any User Content you create. You grant Becoming a limited license to store, process, and display your User Content solely for the purpose of providing the APP’s services to you. Your User Content is treated as confidential and is not shared publicly.
In compliance with applicable regulations on personal data protection, we inform you that personal data provided by our users will be processed by Apparent Group Limited as Data Controller.
We process data you provide to us and data we collect automatically.
Your personal data will be processed for the following purposes:
We only share your data with third-party service providers who are strictly necessary to operate our APP. These include:
The APP is intended for users who are at least 13 years of age. We do not knowingly collect personal information from children under 13. If you are between 13 and 18, you may use the app only with the involvement and consent of a parent or guardian.
Our company is registered in Hong Kong. We use global third-party service providers that may be based in other countries. By using our APP, you acknowledge that your personal data may be transferred to, stored, and processed in countries outside of your residence. We take appropriate measures to ensure your data is protected.
You have the right to access, rectify, delete, or request the portability of your personal data. To exercise these rights, please send a written communication to hello@apparentgroup.co.
We implement appropriate technical and organizational security measures to protect your personal data from alteration, loss, or unauthorized access.
We may update this Privacy Policy from time to time. The updated version will always be available in the APP.
Becoming provides content and tools for self-help, learning, and personal growth purposes only. The APP is not a substitute for professional mental health advice, therapy, diagnosis, or treatment. It is not a medical device or healthcare provider.
Always seek the advice of your physician, therapist, or other qualified mental health provider with any questions you may have regarding a medical or mental health condition. Never disregard professional advice or delay in seeking it because of something you have read or experienced on the APP.
If any clause included in these Terms and Conditions is declared totally or partially null and void, such nullity shall only affect that provision, and the rest of the Terms and Conditions shall remain in force.
These terms will be governed by the laws of the Hong Kong Special Administrative Region. Both parties submit to the exclusive jurisdiction of the courts of Hong Kong.
For users resident in the European Union, in case of a legal dispute, an online dispute resolution platform is available at: http://ec.europa.eu/consumers/odr/.
